Press & Media

See the worldwide attention MLE events generates.

Since launching the UK’s first Muslim lifestyle event in 2015, MLE has been featured in mainstream media from across the world. Our dynamic and energetic brand appeals to the mass market. With this global interest, we have provided many of our exhibitors with extensive media coverage that has propelled their product into the mainstream.

Below is a selection of the coverage we have received.

Failing to tap into Muslim consumer potential costing billions

Rauf Mirza, co-founder of MLE 2017, said, “This report further reinforces the growing sentiment that the Muslim lifestyle market simply cannot be ignored."

World’s largest Muslim lifestyle consumer event begins in Manchester

Video report.

Muslim Lifestyle Expo in London highlights largely untapped market

The world’s 1.6 billion Muslims constitute a largely untapped commercial market, the Muslim Lifestyle Expo conference in London heard on Thursday. The halal market is worth $2.1tn (£1.5tn) annually worldwide, and is increasing at $500bn a year.

British brands eye growing Muslim consumer market

“Halal doesn’t only apply to food but also to business ethics, dress etcetera,” said Rauf Mirza, director of The Muslim Lifestyle Expo (MLE), which organises trade fairs on Muslim consumer trends. The MLE this week organised a networking event bringing together 150 business leaders, experts and young entrepreneurs in central London to trade tips on the best way to profit from an expanding sector.

GB: appealing to Muslim clients, goal of start-ups and large groups

This week, MLE brought together 150 entrepreneurs, experts and corporate executives from across central London for the first time to share tips on how best to take advantage of this growing market.

UK’s biggest-ever Muslim lifestyle event in October

The award-winning Muslim Lifestyle Expo 2016 (MLE2016) takes place for its second consecutive year next month aiming to attract record numbers following its successful debut in 2015. MLE2016 has been designed to provide a unique marketing platform for brands and businesses to engage with the Muslim consumer by bringing together a number of sectors under one platform over a two-day exhibition.

UK’s largest Muslim lifestyle expo this month

Over 100 exhibitors from 15 countries are expected to attend the award-winning Muslim Lifestyle Expo 2016 (MLE2016) taking place in Manchester, UK, later this month. Asda, Turkish Airlines, the RAF and Al Rayan Bank are just some names that will be present in the UK’s biggest showcase of the trillion-pound Muslim consumer industry. The show, on October 29 and 30, is expected to attract record numbers of visitors.

How Britain’s young Muslims are tapping into a £2 trillion market

From mint mojitos in Birmingham to scented oils in London, Generation M’s entrepreneurs are catering for an affluent group ignored by the big brands

Muslim Lifestyle Expo to debut at Ricoh

A new exhibition launching at the Ricoh Arena is hoping to tap into the growth potential of the Muslim lifestyle sector. The Muslim Lifestyle Expo 2015 (MLE) will showcase more than 70 exhibitors from areas such as fashion, food and drink, travel, Islamic finance, creative arts and health and beauty from across the world on 1-2 August. The interactive event will also feature a live fashion show called MLE Live, and innovation hub for aspiring technology entrepreneurs, seminars, workshops and a kids zone.

UK Muslim Lifestyle Expo 2015 hailed a success

A modest fashion runway show was among the highlights at one of the UK’s largest Muslim lifestyle exhibitions last week. The inaugural Muslim Lifestyle Expo 2015 welcomed more than 5,000 visitors of all faiths to celebrate the contribution made by Muslim businesses, startups and entrepreneurs to the UK’s economy and society.

Muslim Lifestyle Expo returns to Manchester

The Muslim Lifestyle Expo 2017 (MLE2017) returns to Manchester for its third outing. The two-day event will take place at EventCity featuring over 150 companies across 6,000sqm of exhibition space. The inaugural event was launched in response to a report by Thomson Reuters and Dinar Standard that revealed the global expenditure of Muslim consumers on food and lifestyle sectors grew 9.5% to $1.9 trillion in 2015, and projected to reach $3 trillion by 2021. This market is now recognised as one of the fastest increasing in the world, growing at nearly double the rate of the global economy.

The British toystore selling ‘Muslim Barbies’, Koran cards and prayer mats: Mother-of-two launches Islamic play range for children which she hopes will help battle extremism

The businesswoman, whose biggest markets are Britain and America, also says the toys can 'instil the correct Islamic ethos and values in our children' and put them on the path the peace. She says her business has built a 'fan following' and this weekend she will meet customers at a Muslim Lifestyle Expo in Manchester this weekend.

Muslim Lifestyle Expo highlights burgeoning Islamic market

From halal ready meals, mocktails to burkinis, the Muslim consumer market is now one of the biggest in the world growing at nearly double the rate of the global economy. To highlight this growth, the Muslim Lifestyle Expo 2016 comes to Manchester this weekend for the first time, and will showcase businesses aimed at this burgeoning market.

The rise of the Muslim female entrepreneur

Business is often said to be a male-dominated world, and in the Muslim community - where female modesty is held at a premium - one might think that was doubly the case. However, a new crop of female Muslim entrepreneurs is defying this stereotype while cashing in on the rapidly growing market for Muslim-focused consumer goods.

Manchester hosts Muslim lifestyle expo

The UK's biggest-ever Muslim lifestyle event takes place this weekend. The Muslim Lifestyle Expo, now in its second year, is aiming to attract record numbers following its debut in 2015.

Lifestyle Expo Showcases British Muslim Diversity

The second Muslim Lifestyle Expo took place in Manchester over the weekend, bringing together a diverse selection of activities and entertainment catering for the diversity that is the British Muslim population.

Muslim Lifestyle Expo 2016

The UK’s biggest Muslim lifestyle event Muslim Lifestyle Expo (MLE) took place in Manchester, October 29-30. The two-day exhibition, now in its second year, was designed to provide a unique marketing platform for brands and businesses to engage with the Muslim consumer, itv.com reported.

Asserting a Muslim Fashion Identity

Events like the Muslim Lifestyle Expo, held last weekend in Manchester, England, and now in its second year, offer smaller Muslim lifestyle brands the platform to showcase their products and services in the realms of halal food and travel, finance and fashion, to over 10,000 attendees.

Indonesian Muslim fashion brand penetrates British market

Indonesian Muslim fashion brand Elzatta Dauky by Elhijab successfully penetrated the UK market at the Muslim Lifestyle Expo in Manchester city over the weekend. "Elzatta Dauky is participating in this exhibition for the second time, having appeared previously at the Indonesian Weekend," the companys Head of Brand Strategy Ina Binandari said.

Over 12k visitors attend UK’s largest Muslim lifestyle expo

A record-breaking number of visitors have taken part in the UK’s biggest-ever showcase of the trillion dollar Muslim consumer market. Over 12,000 people from across the country attended the 2nd annual Muslim Lifestyle Expo 2016 (MLE2016) which took place at EventCity in Manchester.

Want a lesson in business networking? Mumpreneurs know best

Sabah Nazir, founder of greetings cards business Islamic Moments, is one “mumpreneur” who credits her family and local community for helping her business succeed....Last year, I went to the Muslim Lifestyle Expo, which really pushed us forwards. I found customers from Dubai, Malaysia – all over.”

Asserting a Muslim Fashion Identity

Events like the Muslim Lifestyle Expo, held last weekend in Manchester, England, and now in its second year, offer smaller Muslim lifestyle brands the platform to showcase their products and services in the realms of halal food and travel, finance and fashion, to over 10,000 attendees.

UK to host second B2B event for Muslim lifestyle sector

MLE Connect 2017, the UK’s biggest B2B event showcasing the trillion pound global Muslim lifestyle sector, will take place in London for the second successive year this May.

Manchester Expo provides showcase for the UK’s Muslim ‘mumpreneurs’

Organisers of the Muslim Lifestyle Expo 2016, to be held at Manchester’s EventCity, 29-30 October, estimate that females currently form 50% of business start-ups from the Muslim community. It is a figure they believe is set to rise further in the future. Nearly six in 10 of the exhibitors at the expo will be female, a tribute to the rising crop of female Muslim ‘mumpreneurs’.

MLE Connect brings Muslim lifestyle sector into £2.3 trillion focus

The recent MLE Connect 2017 Muslim lifestyle event at 155 Bishopsgate in London was the UK’s biggest B2B conference discussing the Muslim lifestyle sector, according to organisers. Retailers such as Asda, Tesco, Sainsbury’s and Nationwide joined entrepreneurs and 200 businesses represented at the event.

UK to host first-ever Muslim lifestyle sector conference

The UK is to host the first-ever B2B conference on Muslim Lifestyle on 7 April at the Grand Connaught Rooms, London. The event, MLE Connect, aims to bring together businesses, sector experts, entrepreneurs and industry specialists from across the UK to discuss how they can get involved with this growing niche market. In a recent report it was estimated that the global expenditure on food and lifestyle sectors for the Muslim consumer market was £1.36tn.

13,000 attend world’s biggest Muslim lifestyle show in Manchester

A record-breaking number of visitors have taken part in the world’s largest showcase of the Muslim consumer market. Over 13,000 people from across the UK attended the third annual Muslim Lifestyle Expo 2017 (MLE2017), which took place at EventCity in Manchester.

Failing to tap into Muslim consumer potential costing billions

Rauf Mirza, co-founder of MLE 2017, said, “This report further reinforces the growing sentiment that the Muslim lifestyle market simply cannot be ignored."

World’s largest Muslim lifestyle consumer event begins in Manchester

Video report from ITV.