Chair: Navid Akhtar – CEO and Founder of Alchemiya.com
A series of presentations and a panel discussion.
What Muslim Consumers Want: Marketing insights based on global research
Speaker: Martijn Lampert – Research Director, Motivaction-Netherlands
Synopsis: The Muslim ‘Consumer Segment’ is one of the fastest growing groups in the global economy today. While we know a lot about their demographics, location and spending power, little data and research has been presented on the consumer mindset.
In this session, Martijn Lampert, Research Director Glocalities at Motivaction International will launch a comprehensive in-depth study conducted among 4,265 Muslim consumers from 24 countries, based on the Glocalities Research programme of Motivaction International. We will discover how Millennial Muslims think and what makes them special. We present values and lifestyle based Muslim consumer segments and zoom in on the cutting-edge segment of ‘Muslim Achievers’, which is set to leave its mark on the global economy. Finally, we will delve into differences and similarities between Muslims in the Western world and Muslims in Islamic markets and discuss the findings and implications for Muslim marketing based on case studies.
From Farm to Supermarket – How Supermarkets are meeting Muslim Consumer demands
Speaker: Musadiq Jivraj, Senior Buyer, ASDA
Current & Future Muslim consumer demands, trends, opportunities
Chair- Navid Akhtar;
- Martijn Lampert, (from Motivaction)
- AbdalHamid Evans (HalalFocus)
- Musadiq Jivraj
- Shazia Saleem (iEAT) – (invited, TBC)